Chewing Gum Package:wrigley Orbit by Scott Lucas

Scott Lucas Shows The Wrigley Orbit Chewing Gum Package

Scott Lucas, the author of the displayed project Wrigley Orbit by Scott Lucas explains, Interbrand’s design innovation has changed the game for the gum category. Rather than a pack of gum, Orbit consumers now carry a stylish accessory in their purse or pocket—an accessory that creates badge and talk value for the brand. Interbrand brought to life the idea of transformation through a cutting-edge printed overwrap, which leverages Orbit’s iconic “O” as a window to the inner envelope. Peeking through the window is any one of 30 unique patterns designed to bring Orbit’s retro-forward fashion aesthetic to life..

Chewing Gum Package:wrigley Orbit by Scott Lucas Images:

VIA: http://competition.adesignaward.com/design.php?ID=23248

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