Statice
Statice is a Berlin-based company that offers a data anonymization solution for the development of privacy-compliant technologies. In this project, dynamic design and vivid colors conveyed an impressive visual identity system. The conversion of the two "D" (original data to synthetic data) constitutes the brand name "S", which leads to useful and unique visual features. The eye-catching colors not only from "statice (Sea lavenders)" also a color directly reflects the brand's identity and builds trust, further highlight the brand's image.
Statice Visual Identity Design by Jia Cheng has been recognized as an innovative example of communication design by the A' Design Award. Statice Visual Identity Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design recognition program which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
