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Jiangmen Culture and Tourism Logo and Brand Identity

EUCA Culture and Communications Co. Ltd. Logo and Brand Identity Graphic

Jiangmen Culture and Tourism

Jiangmen Culture and Tourism is a logo and brand identity created for the culture and tourism sector of Jiangmen, a city in Guangdong Province in southern China. The logo is inspired by the traditional Chinese character Men, meaning gate, and by the structure of the memorial archway. Elements drawn from the cityscape, architecture, cultural heritage, landscape and plants of Jiangmen are combined within the gate shape. Matte gold suggests a city that is rich yet modest. A brand identity guideline was developed to support consistent application.

Jiangmen Culture and Tourism Logo and Brand Identity by EUCA Culture and Communications Co. Ltd. was highlighted as an innovative representation of communication design by the A' Design Award. Jiangmen Culture and Tourism Logo and Brand Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design accolade which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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