Iki Retreat Kairi Murakami

Kairi Murakami is a brand identity redesign created for a hotel on Iki Island in Nagasaki, Japan. The symbol is based on the kanji Ichi, whose shape is a single horizontal line, and which appears in the hotel name. The line also recalls the view over Yunomoto Bay, the first scenery that guests see on arrival. The logo is composed of straight lines and circles, expressing a powerful and memorable landscape. The colors use gradations that recall the evening sunset. The identity was applied to hall signs, business cards and letterhead, presenting the hotel as a second home.

Iki Retreat Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi was highlighted as a creative representation of communication design by the A' Design Award. Iki Retreat Kairi Murakami Brand Identity Redesign won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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