SDDA
SDDA is a corporate identity created for a dancesport association based in Shandong, China. The previous logo used a detailed dance figure that was often confused with the marks of other associations. The new identity simplifies the posture into a single continuous line. The line combines two dance partners, a mountain and rotating dance steps. Ten related graphics show classic dance postures and make the relationship of the body easier to read. The identity is applied at competition venues, in print and on social media.
SDDA Corporate Identity by Guorong Men was identified as an innovative representation of communication design by the A' Design Award. SDDA Corporate Identity won the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design award which rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
