Tea and Tea
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering Tea and Tea and the Arabic numeral 2, which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tea and Tea Branding by YongQing Liu was featured as an outstanding illustration of communication design by the A' Design Awards. Tea and Tea Branding earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
