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Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Limited Edition

Pepsi Black x Digital Shanghai FW 2023

Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.

Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging by PepsiCo Design and Innovation has been selected as an exceptional example of communication design by the A' Design Award & Competition. Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging earned the Iron A' Design Award in Limited Edition and Custom Design in 2023. The A' Limited Edition and Custom Design Award is a highly prestigious, international, juried design prize which rewards superior design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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