LAX
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
LAX Branding by Jonathan Ramirez and Juliana Betancur was selected as a grand illustration of communication design by the A' Design Award & Competition. LAX Branding received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
