Florist Wim van Assem
The designers created a new identity for Wim van Assem, a celebrated North Holland florist, in honor of his 40th anniversary. The goal was an identity that would summarize his vibrant, progressive creative floral art. The new design is situated on the large windows in the old historic building, with dynamic ribbons that reflect Van Assem's energetic, free spirited style.
Florist Wim van Assem Rebranding by Ruud Winder was identified as an innovative example of communication design by the A' Design Awards. Florist Wim van Assem Rebranding was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
