Borna Sazegan
Borna Sazegan is a brand identity created for a company that builds large structures. The identity is based on lines, inspired by the intersecting lines of metal structures used in construction. These lines form animal figures in which details of a building structure can be seen. Each animal carries a meaning: the rhinoceros stands for power and endurance, the horse for speed, the deer for beauty, and the lion leads the group. Warm and cool colors in the palette convey power together with calm. The illustrations can be used as details or in complete form.
Borna Sazegan Brand Identity by Doraj Design House was selected as an innovative illustration of communication design by the A' Design Awards. Borna Sazegan Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
