Fuhai Energy
Fuhai Energy is a visual identity system created for a clean energy company. The identity follows a minimalist and modern style. The logo combines irregular geometric shapes with a handwritten script, inspired by the waves of Bohai Bay. Blue and green tones refer to the sea and to clean energy, while a white handwritten abbreviation and a small light point complete the mark. The system is applied to online promotion, printed materials, product packaging, posters and gas station buildings, giving the brand one consistent image.
Fuhai Energy Visual Identity System by Guangzhou ACE Renovation Design was selected as a creative example of communication design by the A' Design Award & Competition. Fuhai Energy Visual Identity System received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
