Parzin Brand
Parzin Brand is a visual identity designed for an eyewear brand. The logo is based on a dual circle structure inspired by round glasses and the initial letter P. The left circle tilts slightly to add depth, while the right circle forms the curve of the P, creating a three-dimensional effect that recalls the side view of sunglasses and optical glasses. Warm earth gray serves as the main tone and high saturation forest green as the signature hue. The circular and oval forms are applied across touchpoints through laser engraving, hot stamping, embossing and etching.
Parzin Brand Visual Upgrade Design by Hangzhou Re&Der Design Co., Ltd. was highlighted as a grand example of communication design by the A' Design Awards. Parzin Brand Visual Upgrade Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design recognition program that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
