Go Training Institution
Go Training Institution is a visual identity project created for a school that teaches the Chinese board game Go. The identity uses positive and negative shapes, a visual idea related to the balance found in Go culture. Line drawing in the traditional ink and brush style is combined with the gesture of playing Go. Traditional elements are joined with contemporary and youthful forms to suit children. Printed items include name cards, writing paper and teaching cards, produced with digital printing and laser engraving. The intent is to promote Chinese culture visually.
Go Training Institution Branding by Seethink was selected as a grand example of communication design by the A' Design Awards. Go Training Institution Branding won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design competition which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
