Design Manner

Design Manner featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand Identity

Discover 90 award-winning designs tagged Brand Identity on Design Manner.

Mamba Chiliast Brand Identity

Mamba Chiliast

Mamba Chiliast is a brand identity created for a basketball community formed by fans of the Mamba Mentality. The identity brings members together through basketball activities and gives them a sense of belonging, pride and distinction. The logo uses the shape of a hexagram as its visual framework, formed by the combined letters M and C. An eye placed at the visual center represents the Mamba. The hexagram recalls shared associations of belief, organization and energy. The logo can be printed, sewn or injection molded in many sizes.

Continue reading about Mamba Chiliast Brand Identity

 
Cristaderm Brand Identity

Cristaderm

Cristaderm, a Korean skincare brand, that blends scientific innovation with sophisticated design. Inspired by DNA double helix, its visual identity features intricate molecular motifs and Korean characters, creating a refined aesthetic. The logo, with a clean font and parallelogram motif, symbolizes precision and innovation. The icon system merges chemical molecular formulae with Korean characters, adding cultural and intellectual depth. This thoughtful design ensures image of Cristaderm is effective and visually striking, setting a new standard in skincare.

Continue reading about Cristaderm Brand Identity

 
Tgl Brand Identity

Tgl

Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.

Continue reading about Tgl Brand Identity

 
Mono Pizza Brand Identity

Mono Pizza

Mono Pizza is a brand identity created for a pizzeria in the United Kingdom. The name joins the words Mona Lisa and pizza, linking fine art and cuisine. The logo merges the face of the Mona Lisa with the round shape of a pizza. The mark is drawn with the monoline technique and regular graphic shapes, so the calm gaze is suggested without fine detail. Only three colors are used, and the contrast between them completes a clear and minimal composition. The identity is applied to pizza packaging of 320 by 320 by 40 millimeters, printed with Pantone inks.

Continue reading about Mono Pizza Brand Identity

 
Taichung Public Library Brand Identity

Taichung Public Library

As the first building in Taiwan to combine an art museum and a library, the creation of the branding system of Taichung Public Library focus on the fusion of nature and civilization. The design philosophy emphasizes the seamless integration of modern architecture with natural elements and aims to evoke a sense of freshness and inquisitiveness. The branding system fosters an atmosphere that encourages visitors to delve into the diverse cultural experiences the Library offers and enjoy the balance between contemporary civilization and the tranquility of the forest.

Continue reading about Taichung Public Library Brand Identity

 
Zona Mosto Brand Identity

Zona Mosto

Zona Mosto is a brand identity created for a craft brewery. The logo uses a custom typeface, drawn from scratch because no existing font matched the required characteristics. The color palette is built on three tones. Orange comes from the amber shade of two of the beers produced. Cream refers to the color of beer foam. Green refers to freshly picked hops. Surreal illustrations relate each label to the name of the beer. The identity is minimal yet strong, and is applied to can labels and other corporate materials.

Continue reading about Zona Mosto Brand Identity

 
Luliang Highland Vegetables Brand Identity

Luliang Highland Vegetables

Luliang Highland Vegetables is a regional brand identity created for a highland vegetable growing area in China. The logo is built around a gold medal image, a familiar symbol of quality and excellence. At the visual centre stands a bird holding a vegetable in its beak, inspired by a local saying that only the bird knows whether the vegetables are good. Light, birds and vegetables form the main graphic elements. The identity highlights the large cultivation area, the ecological growing methods and the pristine natural setting of the region.

Continue reading about Luliang Highland Vegetables Brand Identity

 
Moneta Brand Identity

Moneta

OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand’s geolocation characteristics and data type visuals. Moneta’s brand identity now clearly leads its highly technical audience to the world’s most dynamic geolocation technology.

Continue reading about Moneta Brand Identity

 
Gua Gua Xing Qiu Brand Identity

Gua Gua Xing Qiu

Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players.

Continue reading about Gua Gua Xing Qiu Brand Identity

 
Pupstar Brand Identity

Pupstar

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

Continue reading about Pupstar Brand Identity

 
New Visual Direction of Qwale Brand Identity

New Visual Direction of Qwale

The New Visual Direction of Qwale has transformed the landscape of fintech branding, prioritizing an intuitive UI, UX design for the Qwale app alongside a strategic logo redesign. Through extensive user research and collaborative efforts, Qwale has emerged as a modern, user-centric player in the industry. The revamped logo encapsulates Qwale's innovative ethos and dedication to financial empowerment, marking a significant evolution in its identity.

Continue reading about New Visual Direction of Qwale Brand Identity

 
Underforest: Select Brand Identity

Underforest: Select

Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.

Continue reading about Underforest: Select Brand Identity